Beloved Steakhouse Brand Announces Big Operational Shake-Up
It’s the place for big, hearty steaks, casual vibes, and nights out that feel familiar and comforting. But in 2020, the brand faced a shock no one saw coming.
The Sudden Shutdown That Shook a Nation
In April 2020, during the early chaos of the COVID-19 pandemic, every corporate-owned Logan’s Roadhouse location went dark overnight.
The company’s parent, CraftWorks Holdings, faced mounting financial pressure as lockdowns and restrictions hit the restaurant industry.
Nearly 18,000 employees lost their jobs, and the future of a brand synonymous with comfort dining became uncertain.
It wasn’t just a temporary pause — the closures were part of a larger bankruptcy as CraftWorks Holdings struggled to survive, making Logan’s Roadhouse a symbol of how fragile even well-known chains could be during unprecedented crises.
A New Chapter: Acquisition and Rebuilding
For millions of Americans, Logan’s Roadhouse has always been more than just a restaurant.
By June 2020, hope returned. SPB Hospitality, part of Fortress Investment Group, acquired CraftWorks’ restaurant portfolio, including Logan’s Roadhouse.
With new leadership and fresh funding, the brand began reopening locations strategically, focusing on efficiency while keeping the menu and atmosphere customers loved.
This meant:
Streamlining operations to save costs and improve service
Renegotiating leases to stabilize locations
Preserving the brand identity with hand-cut steaks, mesquite-grilled flavor, and family-friendly dining
The goal was clear: keep the heart of Logan’s Roadhouse alive, even as the business adapted to survive in a new world.
Logan’s Roadhouse Today
Years later, Logan’s Roadhouse has rebuilt steadily.
While not every former location returned, the chain now operates about 135 restaurants across 22 states, continuing to attract loyal customers who crave affordable steakhouse dining and the familiar favorites that made the brand famous.
The story of Logan’s Roadhouse is a lesson in resilience: even well-established brands can be shaken by crisis, but with the right leadership, planning, and customer support, a comeback is not just possible—it can thrive.
