Student made Commercial for Adidas but they Ignores it, and Now Probably Regret It
This incredibly moving Adidas commercial created by 26-year-old student filmmaker, Eugen Merher, may well have won the Internet for 2017.
The commercial revolves around an elderly former German marathon runner. He’s spending a monotonous existence in a rather unlovely retirement home, until one day he finds his old battered Adidas trainers, and decides to relive his younger years by taking them for a run. The retirement home repeatedly try to quash his quests for freedom, but the end of the advert will see you stand up and cheer. Or cry. Or both.
Yet sadly, this ad is just a spec spot, and was ignored by Adidas’ communications department.
We think Adidas made a mistake in doing so, and after watching the ad again, we’ve got something in our eye…